PRIOR CLIENTS
& PROJECTS
ABOUT
Food Bev Licensing work with leading brands and manufacturers of quality products to leverage, extend and enhance brand equity, value and profits though brand extension and licensing.
Food Bev Licensing strengthen and reinforce brands through the strategic process of transferring the values and intellectual property of a company into a new product category. Working with best-in-class manufacturing & retail partners to deliver incremental and sustainable revenue growth through long-term agreements.
WHY BRANDS PARTNER WITH US
1
2
3
4
FMCG expertise
Category expertise to ensure higher quality products & partnerships
Stronger commercials
Optimal license structuring
including: increased royalties, advances, guarantees, new marketing funds
Speed to market
Programme off to a start and products to market faster - In maximising brand equity, time is truly of the essence
Cost
saving
Day-to-day management allowing companies to focus on their core business, while in full control
A professional group of FMCG brand licensing experts, IP negotiators, fast-casual-dining executives and innovative marketers.
PRIOR PROJECTS & REPRESENTATIONS
CANDYKING
EUROPE'S #1 PICK N MIX
YO!
JAPANESE STREET FOOD & SUSHI
BILL'S
FROM BREAKFAST TO BEDTIME
ED'S DINER
LEADING AMERICAN DINERS
HARRY RAMSDENS
ICONIC BRITISH FISH'N'CHIPS
GIRAFFE
FEEL GOOD FOOD
SERVICES
Providing bespoke licensing services and managing high impact agreements exclusively for Food & Beverage brands.
STRATEGY &
MARKET INSIGHT
Developing Strategic Licensing Plans
inc: commercial forecasting
IP BRAND EXTENSION MANAGEMENT
Day-to-day management of licensing programmes
RETAIL PARTNERSHIPS
Direct-to-retail partnerships
DEAL ADVISORY / NEGOTIATION
Negotiating and structuring stronger, more effective agreements
LEGAL
Managing contractual licensing agreements
FINANCE & ROYALTY MANAGEMENT
Royalty collection / sales reports / auditing /
financial forecasting
PRODUCT DEVELOPMENT
Product, packaging, marketing materials
DESIGN & CREATIVE SERVICES
Specialising in FMCG products & packaging
BENEFITS OF BRAND EXTENSION
B R A N D S
-
Builds and strengthens brand beyond traditional boundaries
-
Increased awareness and reinforces brand positioning in the marketplace
-
Generates new profit stream
-
Attract new customers and allows entry to additional trade channels
-
Protects trademarks by broadening the trade use of marks
M A N U F A C T U R E R S
& R E T A I L E R S
-
Builds competitive advantage and grows market share by associating with brand
-
Supports innovation and new product development
-
Lends credibility products through brand partnership
-
Opens new retail listings and allows higher retail price points
-
Generates revenue without brand development costs and attracts new customers
